This study investigated the marketing strategies of Zambia Airports Corporation Limited (ZACL) and their impact on revenue generation. Employed a mixed-methods approach, the research integrates both qualitative and quantitative data to provide a holistic understanding of ZACL's marketing...
Download PDF ↓Kafue as business settlement area has several small and medium enterprises which are currently dwindling due to several factors ranging from the harsh economic factors that the country is facing at large. But beyond that despite the government emphasizing on the importance of SMEs, it seems...
Download PDF ↓The purpose of this study was to examine the role of organisational learning in customer relations management, using a case study of Microfinance Institutions in the central business district of Lusaka, Zambia. The study was prompted by the problem of a continuous rise in customer complaints....
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