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The study sought to review strategies banks have adopted to gain market share of the unbanked community dominated by mobile network operators: a case of Zanaco bank. The theoretical framework was based on the Ansoff Matrix. The study was based on Zanaco marketing managers and top management. 103...

A number of studies have suggested that access to financial services may allow the poor or otherwise disadvantaged to invest in physical assets and education, reducing income inequality and contributing towards economic growth (Burgess and Others, 2005). These studies have proved that an...