Gender biases in the language and captions of anti-aids posters : The case of Zambia Anti-Aids campaign

This study examined whether or not gender biases existed in the anti-AIDS posters and their accompanying captions in Lusaka, Zambia. The exercise was undertaken to test the proposition that there were gender biases whether against men or against women, or in favour of men or in favour of womenin the design of messages these posters and captions were intended to convey and that these biases either distorted the intended messages or facilitated the understanding of these messages. The corpus was obtained by administering a questionnaire which had questions based on a core of sampled posters and their accompanying captions. Raw figures, percentages, tables and bar graphs have been used to show the presence and proportion of these biases