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This study was aimed at determining the effectiveness of the media in Lusaka, Zambia as a tool for the dissemination of Economic information for poverty reduction using ZNBC Radio II and the main television channel as a reference point. The study employed both quantitative and qualitative...

Zambia’s media industry can be said to have evolved through three significant phases, the first phase being the pre-independence period. During this period, the media were largely influenced by colour–segregation, with no public policy in place to guide the stakeholders. Secondly, immediately...