The primary objective of this research study is to compare the coverage of agricultural information by print media in Zambia. Specifically, the study was aimed to analysing the importance accorded to agricultural information in terms of length, placement and prominence. To achieve this objective,...
Download PDF ↓There is a growing concern in Zambia over what many media personnel regard as news worthy stories and in particular corruption-related stories. Many argue that the media would rather cover a political story than a news beat on corruption which is of great significance to their audience. Hence one...
Download PDF ↓This research was conducted on the Government of the Republic of Zambia (GRZ) agreement with the Millennium Challenge Corporation (MCC) in support of the Lusaka Water Supply, Sanitation and Drainage Project (LWSSD). The total amount of funding for the agreement to be implemented by the Millennium...
Download PDF ↓The objective of this study was to examine access to media in Zambia: the special case of Persons Living With Perception Disability (PWPD) - the blind and deaf in Lusaka. The specific objectives of the study included to establish the depth and extent of media access for PWPD in Lusaka, to...
The objective of this study was to assess the anti-corruption communications to the University of Zambia (UNZA) main campus full-time undergraduate students. The specific objectives included: To assess the nature of collaboration between the University of Zambia and the Anti-Corruption Commission...
Download PDF ↓The number of road traffic accidents (RTAs) have been on the increase in Zambia due to various factors. Pedestrians in residential areas in Lusaka at high risk of RTAs include University of Zambia (UNZA), Misisi-John Laing and Mandevu due to their proximity to busy highways. The Road Transport...
Download PDF ↓It appears that much information in terms of communication, advertising and marketing about tourism in Zambia has focused mainly on Livingstone, particularly the Victoria Falls. Even though Lusaka has one of the highest concentrations of touristic and heritage sites in Zambia, it has received...
Download PDF ↓The effect of media ownership on media operations and content has continued to draw attention in communication studies both from theoretical and policy perspectives. This is against a backdrop of some previous studies suggesting that Journalists’ autonomy and perception of issues are defined...
Download PDF ↓This study examined the communication tools used by Kaloko Trust Zambia (KTZ) in its poverty alleviation interventions in Masaiti district, Ndola rural. The methodology used included: (i) quantitative survey of 100 respondents (ii) two in-depth interviews with the country Director of Kaloko Trust...
Download PDF ↓This report is based on an evaluation of the impact of the Road Transport and Safety Agency’s (RTSA) messages on the community to bring about social change. It is an assessment of how effective RTSA’s communication have been in making drivers more road craft and thereby help reduce the ever...
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