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The study sought to examine the translation strategies applied to establish meaning equivalence in the process of translating news in English into Nyanja at the Zambia National Broadcasting Corporation (ZNBC). The objectives of the study were three fold: Firstly, to establish the strategies that...

By exploring the morphology, meanings, significance and sources of names, one would be struck by the wealth of information which certain nicknames provide about the name bearers, society that gives them and the social environment they live in. Ng’umbo people have nicknames as part of their naming...

The need for foreign language skills in economic sectors of the country, in general and the hospitality industry in particular, cannot be overemphasised. Skills in the language of another country are vital when communicating with people of that country. This study discusses the results of the...

The current study examined the socio-pragmatic aspect of linguistic avoidance strategies in relation to Silozi taboo language.A socio-pragmatic study deals with communication in its sociocultural context. Linguistic avoidance strategies refer to goal- oriented communicative behaviour where...

In Tonga of Zambia, there has not been a detailed account of the syntax and semantics of adverbial clauses exploring the structure and the various meanings different subtypes communicate. There is very little representation at syntax and semantics levels of the analysis of adverbial clauses in...

This study examined the discoursal features of the parliamentary debate session of 15th March 2013 in which the immunity of the Fourth Republican President of Zambia was lifted, in order to establish the ideological implications of these features. The study was guided by the critical discourse...

This dissertation provides a grammatical sketch of Kunda language which is spoken in the Eastern province of Zambia, particularly in Mambwe district. The dissertation focuses on the three levels of linguistic analysis and these are phonology, morphology and syntax. The analysis described in this...

The current study is concerned with the linguistic realizations of persuasion strategies and how they are influenced by contextual factors in persuasive discourse by salespersons in selected markets and shops in Mongu town which is the capital of Western Province in Zambia. According to the 2010...

This study investigated the multimodal nature of texts used in road safety publicity campaigns in Zambia by the Road Transport and Safety Agency (RTSA). The study analysed the use of graphic and visual forms of semiosis in transmitting road safety information. The idea was to establish the...

Many ethnic groups of Africa, the Tonga people inclusive, predominantly prefer culture-bound and meaningful personal names. African, names define who one is, where one comes from, make reference to events surrounding one‘s birth and identify that which the namer(s) and bearer(s) hates or...