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The primary objective of this research study is to compare the coverage of agricultural information by print media in Zambia. Specifically, the study was aimed to analysing the importance accorded to agricultural information in terms of length, placement and prominence. To achieve this objective,...

There is a growing concern in Zambia over what many media personnel regard as news worthy stories and in particular corruption-related stories. Many argue that the media would rather cover a political story than a news beat on corruption which is of great significance to their audience. Hence one...

The effect of media ownership on media operations and content has continued to draw attention in communication studies both from theoretical and policy perspectives. This is against a backdrop of some previous studies suggesting that Journalists’ autonomy and perception of issues are defined...

People are influenced by what they read, see, and hear, mainly from the mass media. It was from this that the Beijing Conference of 1995 realised and resolved that the mass media was one of the key areas that could be used to promote gender equality. For some time now, the mass media has been...

This study was aimed at determining the effectiveness of the media in Lusaka, Zambia as a tool for the dissemination of Economic information for poverty reduction using ZNBC Radio II and the main television channel as a reference point. The study employed both quantitative and qualitative...

This study examined the mass media’s quest for freedom of information in Zambia; opportunities, challenges and lessons. The purpose of the study was to determine the reasons why there is lack of freedom of information in Zambia despite an attempt by the government to present the Freedom of...