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Organisations are affected by its competitors, customer behaviour as well as other external environmental forces. The telecommunications industry atmosphere has been extremely competitive as the industry is dynamic and faces constant Technological advancement which influences social trends. The...

The research study aimed at establishing the effect of product advertising on consumer buying behavior by focusing on medical students at Copperbelt University School of medicine. The research study sought to determine whether the statement that advertising affects consumer buying behavior for...

This study was an evaluation of the effectiveness of the promotional strategies used to support the implementation of the Proudly Zambian Campaign. This study was motivated by the Zamstat report which enumerated the rate of unemployment in Zambia which arguably has been said to have reached an...

Product development is the presentation of a good or service that is new or altogether improved with respect to its qualities or planned uses; remembering critical upgrades for specialized determinations, parts and materials, fused programming, ease of use or other utilitarian attributes. This...

Consumer choice is generally determined by various factors such as product attributes, social factors surrounding the consumer, as well as marketing factors. The objective of the study was to explore factors influencing consumer choice for cordial drinks, particularly focusing on SPAKA brand...

Oil Marketing Companies (OMC) uplift the refined products petroleum fuels from TAZAMA fuel Terminals dotted around the country and distribute them for sale to the service stations and commercial customer. Since 2013, Zambia’s petroleum sector has experienced a significant increase (from 21...

The study sought to examine the effect of customer service strategies on customer retention in a local commercial bank using Investrust Bank PLC as a case study being the only indigenous bank in Zambia. Primary data was collected from bank customers using a likert type scale questionnaire adapted...

Outdoor advertising is a key element of industry and contributes to the creation of a vibrant and competitive economy. Lusaka city has experienced rapid increase in outdoor advertisements especially on major roads. However, the Council faces challenges associated with failure to regulate outdoor...

Customer churn is a major challenge in the mobile telecommunications industry today. With one customer leaving for another telecommunication service provider, perceptions about the brand change. There are high chances that a churner is not a promoter, thus they may not promote the brand well...

This study is an assessment of the management strategies to street vending in Lusaka’s Central Business District (CBD). The study inquired about who the players are in the management of street vending and their roles; the management strategies they have employed; the successes and failures of...